Do you have active email subscribers?
As an email marketer, building a subscriber base is only half the battle. Ideally, your goal is to create an engaged and active email subscriber base—and one that is motivated to purchase.
Recall your last email campaign. Did your subscribers tune out your messages as background noise? Or did they truly listen and respond as you intended?
Gain Active Email Subscribers
Ensuring an active email subscriber base can be tricky. But in a recent post, email marketing blogger Jimmy Adames offered 5 tips to help guarantee success:
- Brand your email messages. It’s critical that your recipients can immediately identify the email’s sender. That way, they’ll feel comfortable and confident enough to open it or click through.
Find out how Perricone MD was able to invigorate its brand among customers who were no longer engaged or purchasing with a targeted, well-branded email campaign.
- Personalize your message. Relationships are key to successful marketing online. At the very least, use the personalization features that your Email Service Provider (ESP) offers to personalize the subject line with the recipient’s name.
Your ESP should also be able to pull together information from across multiple sources to help you achieve a complete customer profile—who they are and what their interests are. That way, you can truly customize campaigns for maximum results.
- Offer email value beyond promotions. Adames stresses the importance of offering e-courses, tutorials and other useful content instead of simply pushing product.
Read this case study to uncover how Gilbert Guide Inc. used email marketing to provide articles, tips and checklists for its subscribers in order to build brand awareness and increase site traffic.
- Create a must-read subject line. Keep it short and to the point, and attempt to grab the reader’s attention.
But it’s also important to ensure your subject line text doesn’t trigger spam filters. Read this case study to discover how iPost helped Libida.com follow best practices to ensure its email messages were received and not filtered out as spam.
- Create a sense of urgency. Give your readers a reason to open the email. Complimentary offerings are enticing, but be careful not to trigger spam filters by using the word “free” too often.
Your ESP should guide you through the “do’s” and “don’t’s” on email marketing best practices to maximize the delivery of your campaigns.
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