4 Can’t-Miss Email Marketing Ebooks

Email marketing is continuously evolving. Techniques and methods are constantly perfected to maximize delivery of email campaigns and achieve even greater ROI.  Below, we’ve identified 4 can’t-miss email marketing ebooks to help you stay current on the latest technologies and best practices.

1. Best Practice: Mini Ham Croissants (Or How to Engage Audiences Through Email Marketing)
This ebook from marketing consultancy, The Marketing Practice, provides 10 email marketing tips to consider at the tactical level. The email marketing ebook touches on the use of images in email messages, effective subject lines, email personalization, the use of attachments and more. The title has an interesting story behind it: The authors explain that while brainstorming a title for the ebook, an email with this subject line appeared in his email – proving that, despite all of the information in the ebook, sometimes “weird stuff still works.”

2. Making Email Marketing Work For You: Successful Strategies for Your Small Business
This email marketing ebook provides advice and best practices specifically for small businesses, including information on permission-based email campaigns and list management. The ebook offers tips for establishing brand identification, building strong customer relations and using email to answer customer questions. Plus, find a brief but interesting section on the history of the Internet and email marketing.

3. Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads
This ebook from HRMarketer, a media relations firm for companies selling to HR departments, teaches how to effectively use a web site, original content and ongoing marketing activities, like direct email marketing, to achieve measurable results in publicity, traffic and leads. Find tips for determining the right topic to write about, as well as format of content (i.e., video, podcasts, webinars). Finally, the ebook offers advice for promoting and re-using content to get the most out of efforts.

4. 41 Ways to Grow Your E-Newsletter Subscriber List
B2B marketing consultancy DH Communications provides this ebook to illustrate how to grow a high-quality email marketing list without breaking the bank. The ebook offers tips on using direct mail to increase subscriptions, archiving newsletters on the web, developing an easy-to-use subscription form, incorporating social media and using incentives to encourage subscribers to sign up.

What email marketing ebooks would you add to this list?

Filed under Email Campaign Strategy, Email Delivery. Tagged: B2B marketing, DH Communications, email marketing ebook, HRMarketer, small business marketing, The Marketing Practice.