Email marketing is continuously evolving. Techniques and methods are constantly perfected to maximize delivery of email campaigns and achieve even greater ROI. Below, we’ve identified 4 can’t-miss email marketing ebooks to help you stay current on the latest technologies and best practices.
Archive for the ‘Email Campaign Strategy’ Category
Holiday Email Marketing: Tips for Delivering the Perfect Gift
Posted by Bart Schaefer - November 17th, 2009
With the holiday season right around the corner, that delicious holiday smell – a distinct mix of egg nog, cinnamon and pine trees – is beginning to fill the air.
For many, the start of the holiday season means scouring the stores in search of the perfect gifts, spending hours carefully wrapping them in shiny gold and silver paper, and finally heading to the post office with carload of cheer and packages.
It’s likely you’ve already begun thinking about gifts and cards for loved ones this year. Have you done the same for your customers on your email marketing list?
Think Before You Send: TSA + Airline + ESP = Phishing Scare
Posted by Bart Schaefer - October 3rd, 2009
In the last few weeks some airlines have begun to implement the Transportation Safety Administration’s Secure Flight Program. This program asks (eventually to be, requires) airlines to collect additional information from passengers, intended to reduce false hits against the No Fly List. In the world of email filtering, this is known as “eliminating false positives.”
The details collected are supposed to match the information that appears on the identification the passenger will present to airport security, and the airline must collect them before the boarding pass can be issued. Naturally, then, it makes sense to streamline the process for frequent flyers by asking them to include it with their frequent flyer account.
24 Email Marketing Tactics That Will Make Your Campaigns Sizzle
Posted by Bart Schaefer - September 28th, 2009
Don’t forget that email is still the largest social network!
Facebook may have 300 million users, but Hotmail alone has 375 million+ active accounts worldwide. Also consider that to even use social networks, you need an active email address to sign up in the first place.
Most companies are engaging in one form of email marketing or another. Unfortunately, many don’t take the time to optimize their efforts. Email marketing is a proven tactic and one of the more effective digital marketing channels, if you take the time to give it the proper strategy.
Email subscriber list management: Don’t forget your middle child
Posted by Bart Schaefer - September 10th, 2009
The middle child on your email subscriber list needs some attention.
Those high-achieving oldest children—email subscribers who are active, engaged and likely to purchase—garner a lot of praise and interest. And a good amount of time is spent worrying about those rebellious younger children—those subscribers who have officially opted out.
But what about those who are technically subscribed to your emails, but are inactive and uninterested? These subscribers quickly delete your emails without reading them, but haven’t taken the effort to opt-out. It’s time to think about those middle children, or the “emotionally unsubscribed” as marketing blogger Joanna Lawson Matthew calls them.
Do you have active email subscribers?
Posted by Bart Schaefer - August 18th, 2009
As an email marketer, building a subscriber base is only half the battle. Ideally, your goal is to create an engaged and active email subscriber base—and one that is motivated to purchase.
Recall your last email campaign. Did your subscribers tune out your messages as background noise? Or did they truly listen and respond as you intended?
Gain Active Email Subscribers
Ensuring an active email subscriber base can be tricky. But in a recent post, email marketing blogger Jimmy Adames offered 5 tips to help guarantee success:
Email Marketing Tips: David Chaffey Reveals Three Fresh Strategies
Posted by Bart Schaefer - August 4th, 2009
What three things are crucial for any company to know before embarking on an email marketing initiative? To help provide this answer, to email marketing beginners and veterans alike, our Email Marketing Thought Leader interview series turns to London-based Dave Chaffey.
Chaffey is an Email marketing consultant and author of “Total Email Marketing.” Chaffey also posts regular insight to Dave Chaffey’s Right Touching Blog.
In our interview below, Chaffey reveals three email marketing tips most crucial for you company to know about email marketing and the single most important component of any email marketing campaign:
Email Marketing Thought Leaders: Jim Sterne On Email Marketing In A Recession
Posted by Bart Schaefer - July 23rd, 2009
Not Just Another Marketing Blog proudly launches its interview series, “Email Marketing Thought Leaders.” These interviews, featuring insight from the industry’s most esteemed professionals, will help us provide you with tips and tricks you need to take your email campaigns to the next level.
We launch our series by speaking to Jim Sterne. Author of the books Advanced Email Marketing and producer of the world’s first “Marketing on the Internet” seminar series, Sterne is an internationally known speaker and consultant to Fortune 500 companies.
Email Marketing Grows Up
Posted by Bart Schaefer - February 13th, 2009
The carefree days of email marketing’s youth were spent blasting emails to as many people as possible. What a party that was – sort of a combination of pledge week and Spring Break. Email was and is cheap to send. And in the past, email campaigns just seemed to make money, no matter how poor the methodology, and that sure looked good compared to the other marketing channels.
One-to-one marketing: Dream or wasted effort?
Posted by Bart Schaefer - January 22nd, 2009
Better informed marketing campaigns can be watershed events for many businesses, but keep it simple and stick to modest goals if you want to see them through.
Too often email marketers try to go from one end of the segmentation spectrum (blast away) to the other end (micro-segmentation). This extreme swing often bogs them down and, even if they are able to pull it off, often doesn’t yield better results than a simple, macro segmentation approach. After all, most marketing teams are stretched thin and stressed out in today’s crazy economy.
