Email marketing is continuously evolving. Techniques and methods are constantly perfected to maximize delivery of email campaigns and achieve even greater ROI. Below, we’ve identified 4 can’t-miss email marketing ebooks to help you stay current on the latest technologies and best practices.
Archive for the ‘Email Delivery’ Category
24 Email Marketing Tactics That Will Make Your Campaigns Sizzle
Posted by Bart Schaefer - September 28th, 2009
Don’t forget that email is still the largest social network!
Facebook may have 300 million users, but Hotmail alone has 375 million+ active accounts worldwide. Also consider that to even use social networks, you need an active email address to sign up in the first place.
Most companies are engaging in one form of email marketing or another. Unfortunately, many don’t take the time to optimize their efforts. Email marketing is a proven tactic and one of the more effective digital marketing channels, if you take the time to give it the proper strategy.
Email subscriber list management: Don’t forget your middle child
Posted by Bart Schaefer - September 10th, 2009
The middle child on your email subscriber list needs some attention.
Those high-achieving oldest children—email subscribers who are active, engaged and likely to purchase—garner a lot of praise and interest. And a good amount of time is spent worrying about those rebellious younger children—those subscribers who have officially opted out.
But what about those who are technically subscribed to your emails, but are inactive and uninterested? These subscribers quickly delete your emails without reading them, but haven’t taken the effort to opt-out. It’s time to think about those middle children, or the “emotionally unsubscribed” as marketing blogger Joanna Lawson Matthew calls them.
Yahoo email outage earns retailers ire
Posted by Steve Webster - June 18th, 2009
For a few weeks, email delivery at Yahoo was crippled by a major problem: seemly randomly, a Yahoo email server would erroneously decide than an incoming IP address was on a Spamhaus DNSBL. This caused up to 50% of the subscribers to not receive their copy of the email, and consequent loss of email driven response.
Retailers & other B2Cs that typically see yahoo.com in their top 3 delivery domains had no recourse but to wait for Yahoo to fix their systems.
Tips on avoiding deliverability disaster
Posted by Bart Schaefer - February 28th, 2009
I encourage you to check out a webinar Steve Webster and I did earlier this month.
You can find out about here: http://www.ipost.com/resources/webinars_deliverability.php
Email delivery is yet another thing for you to worry about in 2009. Delivery is always a moving target. ISP practices and customers’ attitudes towards your emails change. It is a privilege, after all, to market to someone.
In the webinar we cover:
- How can you determine how your email is performing?
- What’s important to get email through delivery obstacles?
- What can you do to improve your email reputation?
