Your ESP is a hacker target — should you worry?Recently two well-known email service providers (ESPs) announced their clients suffered list theft. Spammers mailed to those stolen lists, which is how the ESPs discovered the breach. How concerned should you be about the security of your lists and other data living in the cloud at your ESP? Here’s a breakdown of the risks:
Spammers steal your lists
If spammers rip off your lists wholesale and mail to them, your subscribers will see an uptick in spam at their address. It’s unlikely your subscribers will notice the increase, since their spam filters will block it as usual.
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Not Just Another Marketing Blog proudly launches its interview series, “Email Marketing Thought Leaders.” These interviews, featuring insight from the industry’s most esteemed professionals, will help us provide you with tips and tricks you need to take your 