Recently, Google Gmail and Microsoft Hotmail introduced new features that prioritize the user’s inbox: Gmail Priority Inbox and Hotmail Sweep. Email deemed to be higher priority is given prominent placement in the inbox and is more likely to be opened and clicked. These prioritizers work much like spam filters, by watching users’ email interaction behavior and filtering email accordingly. You can expect this technology to spread to virtually all consumer inboxes in the coming years.
Archive for the ‘Email Marketing Trends’ Category
Your ESP is a hacker target — should you worry?
Posted by Steve Webster - February 11th, 2010
Recently two well-known email service providers (ESPs) announced their clients suffered list theft. Spammers mailed to those stolen lists, which is how the ESPs discovered the breach. How concerned should you be about the security of your lists and other data living in the cloud at your ESP? Here’s a breakdown of the risks:
Spammers steal your lists
If spammers rip off your lists wholesale and mail to them, your subscribers will see an uptick in spam at their address. It’s unlikely your subscribers will notice the increase, since their spam filters will block it as usual.
Administrivia: We’ve moved – tell us about any trouble reading NJAMB
Posted by Bart Schaefer - November 19th, 2009
We’re relocating the servers used to host this blog to a new home. Please excuse any oddities you see in the next day or two, and if you experience any problems reading the blog, leave a comment on this post so we can investigate. Thanks!
Striving For Privacy May Instead Bring Unwanted Attention
Posted by Steve Webster - October 30th, 2009
A court ruling in an otherwise ho-hum obscenity case contains a new domain name registration wrinkle that US email marketers should be aware of:
…private [domain] registration for the purpose of concealing the actual registrant’s identity would constitute “material falsification”
This means if you send opt-out email (intentionally or not) and use common privacy-enhancing domain registration services that hide the domain owner’s identity, it might add up to criminal liability under the CAN-SPAM act. If you’re mailing for a reputable brand, why hide it? Provide a real business name, address, and telephone in your domain records. It’s no more info than is available on your website, and it might keep you out of CAN-SPAM trouble.
Email Marketing Tips: David Chaffey Reveals Three Fresh Strategies
Posted by Bart Schaefer - August 4th, 2009
What three things are crucial for any company to know before embarking on an email marketing initiative? To help provide this answer, to email marketing beginners and veterans alike, our Email Marketing Thought Leader interview series turns to London-based Dave Chaffey.
Chaffey is an Email marketing consultant and author of “Total Email Marketing.” Chaffey also posts regular insight to Dave Chaffey’s Right Touching Blog.
In our interview below, Chaffey reveals three email marketing tips most crucial for you company to know about email marketing and the single most important component of any email marketing campaign:
Email Marketing Thought Leaders: Jim Sterne On Email Marketing In A Recession
Posted by Bart Schaefer - July 23rd, 2009
Not Just Another Marketing Blog proudly launches its interview series, “Email Marketing Thought Leaders.” These interviews, featuring insight from the industry’s most esteemed professionals, will help us provide you with tips and tricks you need to take your email campaigns to the next level.
We launch our series by speaking to Jim Sterne. Author of the books Advanced Email Marketing and producer of the world’s first “Marketing on the Internet” seminar series, Sterne is an internationally known speaker and consultant to Fortune 500 companies.
Reflections Part 2 – IRCE 2009’s email workshop starring Neil Kjeldsen
Posted by Bart Schaefer - June 22nd, 2009
Online marketers are continuously bombarded with new tactics that they “should” use if they want to be state-of-the-art. Most of these wonderous new tactics sound great and some actually are highly effective. However, many mid-size e-tailers have small online marketing teams (in many cases only a few people) that do not have enough hours in the day to adopt and become proficient with the tactic du jour.
The Perricone MD Case Study
Reflections Part 1 on IRCE 2009
Posted by Bart Schaefer - June 22nd, 2009
Email marketing is growing up and getting its due at IRCE
Last year at Internet Retailer, email marketing seemed to be treated as the bastard stepchild of the online marketing world. The event organizers kept it out of the limelight and few speakers acknowledged doing something so pedestrian and “yesterday” as email marketing. Most e-tailers I met at IRCE 2008 were either satisfied with blasting out emails or were just thinking of dipping their toes in the email marketing waters. Online marketers were somewhat intellectually interested in email analytics and segmentation but were not emotionally revved to do something about them.
First Reflections on IRCE 2009
Posted by Bart Schaefer - June 22nd, 2009
Email marketing is growing up and getting its due at IRCE
Last year at Internet Retailer, email marketing seemed to be treated as the bastard stepchild of the online marketing world. The event organizers kept it out of the limelight and few speakers acknowledged doing something so pedestrian and “yesterday” as email marketing. Most e-tailers I met at IRCE 2008 were either satisfied with blasting out emails or were just thinking of dipping their toes in the email marketing waters. Online marketers were somewhat intellectually interested in email analytics and segmentation but were not emotionally revved to do something about them.
We Are Not Just Another Marketing Blog
Posted by Bart Schaefer - June 12th, 2009
Welcome! We are email marketing services provider iPost and you might have noticed that our blog has a new look and feel. What you might already know is that we commit to developing email marketing campaigns that improve profitability for clients.
Posts you find here will not be about patting ourselves on the back or highlighting our own company accomplishments. Like the email marketing solutions we provide, our blog posts will be real world and actionable. We’re not going to give you heaps of email marking information you can find elsewhere and we are certainly not just another marketing blog.
