Do you have active email subscribers?

Posted by Bart Schaefer - August 18th, 2009

As an email marketer, building a subscriber base is only half the battle. Ideally, your goal is to create an engaged and active email subscriber base—and one that is motivated to purchase.

Recall your last email campaign. Did your subscribers tune out your messages as background noise? Or did they truly listen and respond as you intended?

Gain Active Email Subscribers

Ensuring an active email subscriber base can be tricky. But in a recent post, email marketing blogger Jimmy Adames offered 5 tips to help guarantee success:

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Email Marketing Tips: David Chaffey Reveals Three Fresh Strategies

Posted by Bart Schaefer - August 4th, 2009

What three things are crucial for any company to know before embarking on an email marketing initiative? To help provide this answer, to email marketing beginners and veterans alike, our Email Marketing Thought Leader interview series turns to London-based Dave Chaffey.

Chaffey is an Email marketing consultant and author of “Total Email Marketing.” Chaffey also posts regular insight to Dave Chaffey’s Right Touching Blog.

In our interview below, Chaffey reveals three email marketing tips most crucial for you company to know about email marketing and the single most important component of any email marketing campaign:

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Email Marketing Thought Leaders: Jim Sterne On Email Marketing In A Recession

Posted by Bart Schaefer - July 23rd, 2009

Not Just Another Marketing Blog proudly launches its interview series, “Email Marketing Thought Leaders.” These interviews, featuring insight from the industry’s most esteemed professionals, will help us provide you with tips and tricks you need to take your email campaigns to the next level.

We launch our series by speaking to Jim Sterne. Author of the books Advanced Email Marketing and producer of the world’s first “Marketing on the Internet” seminar series, Sterne is an internationally known speaker and consultant to Fortune 500 companies.

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Reflections Part 2 – IRCE 2009’s email workshop starring Neil Kjeldsen

Posted by Bart Schaefer - June 22nd, 2009

Online marketers are continuously bombarded with new tactics that they “should” use if they want to be state-of-the-art. Most of these wonderous new tactics sound great and some actually are highly effective. However, many mid-size e-tailers have small online marketing teams (in many cases only a few people) that do not have enough hours in the day to adopt and become proficient with the tactic du jour.

The Perricone MD Case Study

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Reflections Part 1 on IRCE 2009

Posted by Bart Schaefer - June 22nd, 2009

Email marketing is growing up and getting its due at IRCE

Last year at Internet Retailer, email marketing seemed to be treated as the bastard stepchild of the online marketing world. The event organizers kept it out of the limelight and few speakers acknowledged doing something so pedestrian and “yesterday” as email marketing. Most e-tailers I met at IRCE 2008 were either satisfied with blasting out emails or were just thinking of dipping their toes in the email marketing waters. Online marketers were somewhat intellectually interested in email analytics and segmentation but were not emotionally revved to do something about them.

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First Reflections on IRCE 2009

Posted by Bart Schaefer - June 22nd, 2009

Email marketing is growing up and getting its due at IRCE

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Yahoo email outage earns retailers ire

Posted by Steve Webster - June 18th, 2009

For a few weeks, email delivery at Yahoo was crippled by a major problem: seemly randomly, a Yahoo email server would erroneously decide than an incoming IP address was on a Spamhaus DNSBL. This caused up to 50% of the subscribers to not receive their copy of the email, and consequent loss of email driven response.

Retailers & other B2Cs that typically see yahoo.com in their top 3 delivery domains had no recourse but to wait for Yahoo to fix their systems.

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We Are Not Just Another Marketing Blog

Posted by Bart Schaefer - June 12th, 2009

Welcome! We are email marketing services provider iPost and you might have noticed that our blog has a new look and feel. What you might already know is that we commit to developing email marketing campaigns that improve profitability for clients.

Posts you find here will not be about patting ourselves on the back or highlighting our own company accomplishments. Like the email marketing solutions we provide, our blog posts will be real world and actionable. We’re not going to give you heaps of email marking information you can find elsewhere and we are certainly not just another marketing blog.

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Random thoughts on the MarketingSherpa Email Summit

Posted by Bart Schaefer - March 20th, 2009

I. General feeling that this was going to be a good year for email marketers. Based on a survey of marketers email marketing and social networks were the only two marketing programs that are expected to see a net increase this year.

II. MarketingSherpa stressed:

Take an analytic approach

Tie in email marketing with optimized landing pages. Big push on optimizing landing pages that included full day of training prior to the start of the show.

Tie in email marketing with social networks.

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Tips on avoiding deliverability disaster

Posted by Bart Schaefer - February 28th, 2009

I encourage you to check out a webinar Steve Webster and I did earlier this month.

You can find out about here: http://www.ipost.com/resources/webinars_deliverability.php

Email delivery is yet another thing for you to worry about in 2009. Delivery is always a moving target. ISP practices and customers’ attitudes towards your emails change. It is a privilege, after all, to market to someone.

In the webinar we cover:

How can you determine how your email is performing?
What’s important to get email through delivery obstacles?
What can you do to improve your email reputation?

Continue Reading: Tips on avoiding deliverability disaster

Do you have active email subscribers?

Email Marketing Tips: David Chaffey Reveals Three Fresh Strategies

Email Marketing Thought Leaders: Jim Sterne On Email Marketing In A Recession

Reflections Part 2 – IRCE 2009’s email workshop starring Neil Kjeldsen

Reflections Part 1 on IRCE 2009

First Reflections on IRCE 2009

Yahoo email outage earns retailers ire

We Are Not Just Another Marketing Blog

Random thoughts on the MarketingSherpa Email Summit

Tips on avoiding deliverability disaster

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