How to Use E-Mail in a Down MarketIn my Catalog Success byline I give an overview of how this is the time for email marketers to act like a sharp businessperson and consolidate their own standing in the process. I give practical tips on metrics, segmentation and talking the higher level biz talk.
One of email’s assets – it is a cheap channel – can also be a trap that blocks email marketers from using real business metrics and employing savvy methodologies such as segmentation.
