First Reflections on IRCE 2009Email marketing is growing up and getting its due at IRCE
Last year at Internet Retailer, email marketing seemed to be treated as the bastard stepchild of the online marketing world. The event organizers kept it out of the limelight and few speakers acknowledged doing something so pedestrian and “yesterday” as email marketing. Most e-tailers I met at IRCE 2008 were either satisfied with blasting out emails or were just thinking of dipping their toes in the email marketing waters. Online marketers were somewhat intellectually interested in email analytics and segmentation but were not emotionally revved to do something about them.
